Wheels are arguably the most important part of a skateboard, responsible for roll speed, comfort and traction. While it is easy to copy the shape and color of a wheel and call it "high quality", it requires a lot of experience, knowledge and testing to produce a wheel that rolls fast, stays round and provides a predictable, safe ride. We've spent years testing urethane, developing cores, trying different lip profiles. The result is the absolute best custom formulas to balance the needs of riders in every skate situation. After feeling the joy of riding good wheels, you will never go back.